firms. Under the proposed information mechanism, consumers share their initial information with the members of their network … characterizing how many different pieces of information a network is likely to contain. This informativeness is crucial for the … results are robust to the introduction of sequential search and network segregation, but an increase in segregation decreases …

monopolistic seller's optimal consumer network structure formation (seeding, segmentation, sequencing, and pricing strategies …) under network effects. We demonstrate the importance of adoption sequencing as well as controllability over the seeding … the seeding process, with both multiplicative and additive forms of network effects, we show that all segments contain …

`excess sensitivity'. We also demonstrate that the network topology and segregation has a significant effect on consumption …