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An extended model of preference formation between global and local brands : the roles of identity expressiveness, trust, and affect
Xie, Yi; Batra, Rajeev; Peng, Siqing - In: Journal of international marketing 23 (2015) 1, pp. 50-71
Persistent link: https://www.econbiz.de/10010520814
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Taming the blame game : using promotion programs to counter product-harm crises
Xie, Yi; Keh, Hean Tat - In: Journal of advertising : official publication of the … 45 (2016) 2, pp. 211-226
Persistent link: https://www.econbiz.de/10011486887
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Effect of CSR contribution timing during COVID-19 pandemic on consumers' prepayment purchase intentions : evidence from hospitality industry in China
Tong, Zelin; Xie, Yibo; Xiao, Haowen - In: International journal of hospitality management 97 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012820048
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How consumer confidence affects price conscious behavior : the roles of financial vulnerability and locus of control
Hampson, Daniel P.; Gong, Shiyang; Xie, Yi - In: Journal of business research : JBR 132 (2021), pp. 693-704
Persistent link: https://www.econbiz.de/10012581651
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Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.; Xie, Yi; Li, Weiyi; Kou, Sining; … - In: Psychology & marketing 41 (2024) 2, pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
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Exploring the influence mechanism of chatbot-expressed humor on service satisfaction in online customer service
Xie, Yuguang; Liang, Changyong; Zhou, Peiyu; Jiang, Li - In: Journal of retailing and consumer services 76 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014460852