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Konsumentenverhalten
Theorie
625,126
Theory
610,223
USA
42,108
United States
41,005
Schätzung
29,084
Estimation
28,372
Welt
25,168
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24,567
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24,557
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23,141
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22,344
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21,618
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18,757
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18,556
Lieferantenmanagement
17,493
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17,459
Supplier relationship management
17,450
Risk
17,259
Marketingmanagement
17,057
Mathematische Optimierung
16,961
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16,856
Marketing management
16,468
Prognoseverfahren
13,763
Forecasting model
13,504
Wirtschaftswachstum
13,221
Spieltheorie
13,042
Zeitreihenanalyse
12,719
Economic growth
12,617
Time series analysis
12,346
Game theory
12,323
Consumer behaviour
11,551
Experiment
11,287
Börsenkurs
11,005
Innovation
10,888
Share price
10,807
Asymmetrische Information
10,688
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10,632
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3,075
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11
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875
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733
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187
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106
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50
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39
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36
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32
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Sheth, Jagdish N.
31
Anderson, Simon P.
28
Huber, Frank
27
Bauer, Hans H.
26
Hruschka, Harald
26
Kerschbamer, Rudolf
23
Gierl, Heribert
21
Mullainathan, Sendhil
21
Inderst, Roman
20
Janssen, Maarten C. W.
20
Peitz, Martin
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Hildebrandt, Lutz
18
Herweg, Fabian
17
Homburg, Christian
17
Matsushima, Noriaki
17
Sutter, Matthias
17
Vermeulen, Frederic
17
Armstrong, Mark
16
Dellaert, Benedict G. C.
16
Helm, Roland
16
Herrmann, Andreas
16
Fishman, Arthur
15
Foxall, Gordon R.
15
Moraga-González, José Luis
15
Samuelson, Larry
15
Shy, Oz
15
Swoboda, Bernhard
15
Boztuğ, Yasemin
14
Decker, Reinhold
14
Franses, Philip Hans
14
Grunert, Klaus G.
14
Gröppel-Klein, Andrea
14
Ikeda, Shinsuke
14
Nevo, Aviv
14
Palma, André de
14
Sommer, Martin
14
Thisse, Jacques-François
14
Zinman, Jonathan
14
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National Bureau of Economic Research
94
American Marketing Association
26
INSEAD
10
Springer Fachmedien Wiesbaden
10
European University Institute / Department of Economics
6
Books on Demand GmbH <Norderstedt>
5
Deutschland / Bundeswehr / Universität Hamburg
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Information Resources Management Association
4
Christian-Albrechts-Universität zu Kiel
3
European Society for Opinion and Marketing Research
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Universität Mannheim
3
Verlag Dr. Kovač
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Center for Economic Research <Tilburg>
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Edward Elgar Publishing
2
European Marketing Academy
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Umeå universitet
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
University of Warwick / Department of Economics
2
University of Waterloo / Department of Economics
2
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
2
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
2
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Journal of business research : JBR
145
Journal of retailing and consumer services
100
NBER working paper series
94
Working paper / National Bureau of Economic Research, Inc.
85
NBER Working Paper
82
Management science : journal of the Institute for Operations Research and the Management Sciences
77
Discussion paper / Centre for Economic Policy Research
71
Industrial marketing management : the international journal for industrial and high-tech firms
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
European journal of operational research : EJOR
61
SpringerLink / Bücher
60
Economics letters
57
Gabler Edition Wissenschaft
56
International journal of industrial organization
56
Europäische Hochschulschriften / 5
55
Journal of economic psychology : research in economic psychology and behavioral economics
55
Journal of economic behavior & organization : JEBO
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
CESifo working papers
41
Journal of marketing
41
Journal of the Academy of Marketing Science
41
The American economic review
41
The journal of product & brand management
41
European journal of marketing : EJM
40
Journal of retailing
39
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
38
Journal of marketing research : JMR
38
Journal of marketing communications
36
Discussion papers / CEPR
34
International journal of production economics
34
The journal of business & industrial marketing
34
Discussion paper / Tinbergen Institute
33
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
33
Journal of economics
33
Marketing letters : a journal of research in marketing
33
Operations research
33
Psychology & marketing
33
Faculty & research / Insead : working paper series
32
Journal of marketing management : MM
32
Working paper
32
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Source
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ECONIS (ZBW)
11,539
EconStor
148
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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1
Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing
;
Bell, Peter C.
- In:
International journal of production economics
136
(
2012
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
Saved in:
2
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
3
Die Erschließung von Kundenpotentialen durch Cross-Selling : Erfolgsfaktoren für ein produktübergreifendes Beziehungsmanagement
Schäfer, Heiko
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001641426
Saved in:
4
Kundenempfehlungen als Marketinginstrument
Helm, Sabrina
-
2000
Persistent link: https://www.econbiz.de/10001467555
Saved in:
5
Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
Saved in:
6
A manager-customer empirical investigation of the subjective performance of proactive market-oriented consumer goods companies : testing a double-mediation model
Tournois, Laurent
- In:
The journal of applied business research
32
(
2016
)
5
,
pp. 1475-1493
Persistent link: https://www.econbiz.de/10011591396
Saved in:
7
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
8
B2B relationship marketing analytical support with GBC modeling
Latusek, Wojciech Peter
- In:
The journal of business & industrial marketing
25
(
2010
)
3
,
pp. 209-219
Persistent link: https://www.econbiz.de/10003976027
Saved in:
9
Building commiment in buyer-seller relationships : a tie strength perspective
Stanko, Michael A.
;
Bonner, Joseph M.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1094-1103
Persistent link: https://www.econbiz.de/10003555954
Saved in:
10
Understanding diverse purchasers in business-to-business marketing and industrial selling
d'Amico, Michael F.
-
2007
Persistent link: https://www.econbiz.de/10003537462
Saved in:
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