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Estimating attendance for the Ultimate Fighting Championship : a demand theory approach
Tainsky, Scott; Salaga, Steven; Santos, Carla Almeida - In: International journal of sport management and marketing … 11 (2012) 3/4, pp. 206-224
Persistent link: https://www.econbiz.de/10009574578
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NCAA football television viewership : product quality and consumer preference relative to market expectations
Brown, Katie M.; Salaga, Steven - In: Sport management review 21 (2018) 4, pp. 377-390
Persistent link: https://www.econbiz.de/10011911323
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NBA primary market ticket consumers : ex ante expectations and consumer market origination
Mills, Brian; Salaga, Steven; Tainsky, Scott - In: Journal of sport management : the official journal of … 30 (2016) 5, pp. 538-552
Persistent link: https://www.econbiz.de/10011616446
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Gender differences on the effect of CSR engagement on team attitude and loyalty : a case study of a professional soccer club in Korea
Kim, Ki Tak; Kwak, Dae Hee; Babiak, Kathy - In: International journal of sport management and marketing … 16 (2015) 1/2, pp. 92-111
Persistent link: https://www.econbiz.de/10011550867