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Social influence in the retail context : a contemporary review of the literature
Argo, Jennifer J.; Dahl, Darren W. - In: Journal of retailing 96 (2020) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10012295804
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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The secret ingredient is me : customization prompts self-image-consistent product perceptions
Klesse, Anne-Kathrin; Cornil, Yann; Dahl, Darren W.; … - In: Journal of marketing research 56 (2019) 5, pp. 879-893
Persistent link: https://www.econbiz.de/10012177665
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The benefit of becoming friends : complaining after service failures leads customers with strong ties to increase loyalty
Umashankar, Nita; Ward, Morgan K.; Dahl, Darren W. - In: Journal of marketing 81 (2017) 6, pp. 79-98
Persistent link: https://www.econbiz.de/10011776897
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Marketers project their personal preferences onto consumers : overcoming the threat of egocentric decision making
Herzog, Walter; Hattula, Johannes D.; Dahl, Darren W. - In: Journal of marketing research 58 (2021) 3, pp. 456-475
Persistent link: https://www.econbiz.de/10012521444
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The signal value of crowdfunded products
Acar, Oguz Ali; Dahl, Darren W.; Fuchs, Christoph; … - In: Journal of marketing research 58 (2021) 4, pp. 644-661
Persistent link: https://www.econbiz.de/10012593934
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How income shapes moral judgments of prosocial behavior
Olson, Jenny G.; McFerran, Brent; Morales, Andrea C.; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 120-135
Persistent link: https://www.econbiz.de/10012506521
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How consumers respond to embarrassing service encounters : a dehumanization perspective
Sun, Yixia; Wang, Xuehua; Hoegg, JoAndrea; Dahl, Darren W. - In: Journal of marketing research 60 (2023) 4, pp. 646-664
Persistent link: https://www.econbiz.de/10014322141
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The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya; Cavanaugh, Lisa A.; Dahl, Darren W. - In: Journal of marketing 86 (2022) 6, pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
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Positive consumer contagion : responses to attractive others in a retail context
Argo, Jennifer J.; Dahl, Darren W.; Morales, Andrea C. - In: Journal of marketing research : JMR 45 (2008) 6, pp. 690-701
Persistent link: https://www.econbiz.de/10003794440