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Impact of digital marketing on entrepreneurship in India
Bhatt, Vyomkesh - In: Manthan : journal of commerce and management 9 (2022) 1, pp. 81-99
Persistent link: https://www.econbiz.de/10013414760
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Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of business information systems : … 20 (2015) 4, pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
Persistent link: https://www.econbiz.de/10011375482
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Is it really making an impact? : examining the effect of social media marketing participation benefits on perceived value and behavioural intention ; evidences form India
Maggon, Mohita; Chaudhry, Harish - In: International journal of leisure and tourism marketing … 4 (2015) 3/4, pp. 189-206
Persistent link: https://www.econbiz.de/10011541330
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Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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Impact of social media advertising on millennials buying behaviour
Arora, Taanika; Kumar, Arvind; Agarwal, Bhawna - In: International journal of intelligent enterprise 7 (2020) 4, pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
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An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika; Agarwal, Bhawna - In: International journal of e-business research : an … 16 (2020) 2, pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
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Privacy concerns with social networking sites : an empirical investigation of users in National Capital Region (NCR), India
Bhandari, Ravneet Singh; Bansal, Sanjeev - In: South Asian journal of management : SAJM 26 (2019) 3, pp. 68-87
Persistent link: https://www.econbiz.de/10012131727
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--Provided by...
Persistent link: https://www.econbiz.de/10011728344