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When brand scandal spills over brands from the same region of origin : moderating role of psychic distance
Chen, Tong; Tang, Yifan; Qing, Ping - In: European journal of international management : EJIM 14 (2020) 3, pp. 461-475
Persistent link: https://www.econbiz.de/10012223807
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Impact of folate biofortified food supplement on rural women's health and willingness-to-pay : a study based on a connected randomized controlled trial : Becker-DeGroot-Marschak ex...
Liao, Fen; Li, Yan; Qing, Ping; Feng, Jie; Wang, Anxu; … - In: Agribusiness : an international journal 39 (2023), pp. 1458-1477
Persistent link: https://www.econbiz.de/10014474735
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Do you bear to reject them? : the effect of anthropomorphism on empathy and consumer preference for unattractive produce
Chen, Tong; Razzaq, Amar; Qing, Ping; Cao, Binbin - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581902
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Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)
Jai, Tun-Min; Fang, Dan; Bao, Forrest S.; James, Russell N. - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 66-79
Persistent link: https://www.econbiz.de/10012502847
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Authentically fake? : how consumers respond to the influence of virtual influencers
Lou, Chen; Kiew, Siu Ting Josie; Chen, Tao; Lee, Tze … - In: Journal of advertising 52 (2023) 4, pp. 540-557
Persistent link: https://www.econbiz.de/10014339358
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The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting; Wu, Zhanyong; Hu, Long; Jia, Qingcheng - In: International journal of consumer studies 47 (2023) 4, pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975