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We analyze subjects' eye movements while they make decisions in a series of one-shot games. The majority of them perform a partial and selective analysis of the payoff matrix, often ignoring the payoffs of the opponent and/or paying attention only to specific cells. Our results suggest that...
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experiment as close to actual market conditions as possible. In particular, when dealing with products characterized by a large … number of attributes, the construction of the experiment poses the issue of how to express the choice question providing … render the conditions of the experiment more realistic. This methodology is applied to the case study of wine and is …
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