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Objective: The objective of the article is to examine what attributes are assigned to family firms by consumers familiar and not familiar with family business in the context of trust-building and purchase intention. Research Design & Methods: A nationwide quantitative survey on a statistically...
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Author described role of trust in the development of eCommerce. Role of state, NGO's and shops in the process of trust building was described. Author elaborated a quantitative method, based on the multi-parameter comparative analysis, which allowed comparison level of trust building in different...
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