Nikodemska-Wołowik, Anna M.; Bednarz, Joanna; Wach, Dagmara - In: Entrepreneurial business and economics review : EBER 8 (2020) 3, pp. 135-154
Objective: The objective of the article is to examine what attributes are assigned to family firms by consumers familiar and not familiar with family business in the context of trust-building and purchase intention. Research Design & Methods: A nationwide quantitative survey on a statistically...