Arguments for and against mandatory labels for genetically modified foods tend to be based upon the assertion of public interest. Those who advocate against labels say GM foods are safe and carry significant social benefits, such as increased yields, reduced use of pesticides and enhanced...

The last decades have seen large improvements in digital advertising technology that allowed firms to better target specific consumer tastes. This research studies the relationship among digital advertising, the rise of varieties, and economic welfare. We develop a model of advertising and...

The application of biotechnology and genetics to plant science and agronomy is at the basis of the new breeding techniques, including Genome Editing (GE). A choice experiment was undertaken to investigate Italian consumers’ preferences for bread made with gene-edited wheat. Respondents were...

Given the increasing number of applications in agriculture of gene editing, specifically CRISPR, it is important to understand consumers' perceptions of this breeding technology. We estimate consumers' willingness to pay (WTP) for selected quality attributes of table grapes developed using...

Smart weeding technologies (SWT) enable substantial herbicide savings via precise sensor-based application. This can enhance agrobiodiversity and make modern agriculture more sustainable. Currently, our knowledge about what will determine SWT adoption at the farm level is limited because few...

This article studies the use of different distribution channels as an instrument of price discrimination in credence goods markets. In credence goods markets, where consumers do not know which quality of the good or service they need, price discrimination proceeds along the dimension of quality...

We investigate the impact of self-organized reputation versus certification by an independent institution on demand for online shops. Using data from a large Austrian price comparison site, we show that quality seals issued by a credible and independent institution increase demand more than...

If a product has two dimensions of quality, one observable and one not, a firm can use observable quality as a signal of unobservable quality. The correlation between consumers' valuation of high quality in each dimension is a key determinant of the feasibility of such signaling. A firm may use...

If a product has two dimensions of quality, one observable and one not, a firm can use observable quality as a signal of unobservable quality. The correlation between consumers' valuation of high quality in each dimension is a key determinant of the feasibility of such signaling. A firm may use...

This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising allows consumers both to buy different varieties and to...