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Analyzing the cultural diversity of consumers in the global marketplace
1
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie
;
Palazzo, Maria
;
Mortimer, Kathleen
; …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 207-226)
.
2015
Persistent link: https://www.econbiz.de/10011396929
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2
Identifying new segments from a global branding perspective : a three-country study
Palazzo, Maria
;
Vollero, Agostino
;
Siano, Alfonso
- In:
Journal of marketing analytics : JMA
4
(
2016
)
4
,
pp. 159-171
Persistent link: https://www.econbiz.de/10011662895
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3
When love takes over : boosting love towards Airbnb brand
Foroudi, Pantea
;
Palazzo, Maria
;
Sabina, Karanikosova
- In:
Corporate reputation review
26
(
2023
)
4
,
pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
Saved in:
4
Examining a theoretical model of eco-anxiety on consumers' intentions towards green products
Maheshwari, Nitika Sharma
;
Paço, Arminda M. Finisterra do
- In:
Corporate social responsibility and environmental management
31
(
2024
)
3
,
pp. 1868-1885
Persistent link: https://www.econbiz.de/10014531096
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