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Hedonic and utilitarian drivers of customer engagement
Żyminkowska, Katarzyna
- In:
Central European business review : CEBR
7
(
2018
)
4
,
pp. 15-33
Persistent link: https://www.econbiz.de/10011965734
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2
Effects of customer engagement behavior
Żyminkowska, Katarzyna
;
Żyminkowski, Tomasz
; …
- In:
Journal of economics & management
28
(
2017
)
2
,
pp. 133-159
Persistent link: https://www.econbiz.de/10011741682
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3
The effect of product category on customer motivation for customer engagement behaviour
Żyminkowska, Katarzyna
;
Perek-Białas, Jolanta
; …
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014248864
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4
Konsument wobec wyzwań zrównoważonej konsumpcji : zrównoważone zachowania konsumenckie i ich determinanty
Zrałek, Jolanta
-
Uniwersytet Ekonomiczny w Katowicach
-
2018
Persistent link: https://www.econbiz.de/10011948597
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