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Exploring the impact of mobile money services on marketing interactions in relation to consumer well-being in subsistence marketplaces : lessons from rural Combodia

Fang, Jeff; Russell, Roslyn; Singh, Supriya - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 445-475

Persistent link: https://www.econbiz.de/10010376948

Effects of mobile money usage on rural consumers' livelihoods in Zimbabwe

Dube, Thulani; Chummun, Bibi Zaheenah - In: African review of economics & finance : AREF : (a … 11 (2019) 2, pp. 420-454

Persistent link: https://www.econbiz.de/10012238557

Mobile payments, social money : everyday politics of the consumer subject

Kremers, Ruben; Brassett, James - In: New political economy 22 (2017) 6, pp. 645-660

Persistent link: https://www.econbiz.de/10011742980

Customers' perceived risk and trust in using mobile money services : an empirical study of Ghana

Abdul-Hamid, Ibn Kailan; Shaikh, Aijaz A.; Boateng, Henry; … - In: International journal of e-business research : an … 15 (2019) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011996820

Investigating mobile money acceptance in Somalia: An empirical study

Sayid, Osman - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 6 (2012) 2, pp. 269-281

The main purpose of this paper is to study the perception and willingness of Somali customers to adopt mobile money, based on an upgraded version of technology acceptance model. The questionnaire used in this study was distributed to 100 Somali customers, and the data gathered were then analysed...

Persistent link: https://www.econbiz.de/10011938315