Received analyses state that firms can use a bundling strategy to retain customers and capture new customers. Factors that determine the bundling strategy include product discount, service provider and customer characteristics. Consequently, this study addresses the fundamental question: What...

This study aims to investigate the customer loyalty on Internet Protocol Television (IPTV) in Thailand. Data were collected from the accidental sampling which consists of 400 IPTV customers in Bangkok through the self-administered questionnaire in 2014. Descriptive statistics, including...

The purpose of this paper is to explain the determinate factors of switching behavior in the Thailand cellular market before the mobile number portability (MNP) policy is implemented. A binary logit model and individual survey data of the National Telecommunications Commission 2009 is used to...