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The Effectiveness of Sponsorsh...
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Konsumentenverhalten
recognition
181
Recognition
150
recall
59
Recall
55
Consumer behaviour
36
Advertising effects
20
Werbewirkung
20
Experiment
19
Motivation
18
Sponsorship
18
Advertising
16
Leistungsmotivation
16
IFRS
15
Work motivation
15
Brand image
14
Brand management
14
Markenführung
14
Sponsoring
14
Markenimage
13
Corporate disclosure
12
Theorie
12
Theory
12
Unternehmenspublizität
12
field experiment
12
Accounting
11
Brand
11
Sports
11
sponsorship
11
Disclosure
10
Measurement
10
conformity
10
disclosure
10
employee motivation
10
reciprocity
10
Arbeitszufriedenheit
9
Human Resource Management
9
Internet marketing
9
Leistungsanreiz
9
Markenartikel
9
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Undetermined
25
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4
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Article
33
Book / Working Paper
2
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Article in journal
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Aufsatz in Zeitschrift
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Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
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2
Conference paper
1
Konferenzbeitrag
1
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English
35
Author
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Abate, Gashaw Tadesse
2
Biscaia, Rui
2
De Brauw, Alan
2
Gibson, John K.
2
Hirvonen, Kalle
2
Kennedy, Rachel
2
Wolle, Abdulazize
2
Agrawal, Nidhi
1
Aldás-Manzano, Joaquín
1
Amirshahi, Mirahmad
1
Aparicio, Diego
1
Areni, Charles Scott
1
Baack, Daniel W.
1
Baxter, Stacey M.
1
Bellman, Steven
1
Bermejo-Berros, Jesús
1
Bhattacharjee, Debashree Roy
1
Bilro, Ricardo Godinho
1
Boerman, Sophie C.
1
Bogomolova, Svetlana
1
Brechman, Jean Marie
1
Chanial, Philippe
1
Coleman, Catherine A.
1
Cornelsen, Laura
1
Correia, Abel
1
Cova, Bernard
1
Das, Enny
1
Dotson, Jeffrey P.
1
Driesener, Carl
1
Fan, Ruixue Rachel
1
Feit, Elea McDonnell
1
Gaglio, Gérald
1
Garcia-Madariaga, Jesus
1
Ghaffari, Farhad
1
Goldstein, Daniel
1
Gray, Dianna P.
1
Grinsven, Bo
1
Grohs, Reinhard
1
Gupta, Ashish
1
Hartnett, Nicole
1
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European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Psychology & marketing
2
Australasian marketing journal
1
Discussion paper series
1
Food policy : economics planning and politics of food and agriculture
1
IFPRI discussion paper
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of communication management
1
Journal of international economics
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of vacation marketing
1
Q open : a journal of agricultural, climate, environmental, food, resource, and rural development economics
1
The World Bank economic review : WBER
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
35
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1
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
2
Sponsorship effectiveness in professional sport : an examination of
recall
and
recognition
among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
3
Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José
;
Bermejo-Berros, Jesús
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
Saved in:
4
Brand attitudes and search engine queries
Dotson, Jeffrey P.
;
Fan, Ruixue Rachel
;
Feit, Elea McDonnell
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 105-116
Persistent link: https://www.econbiz.de/10011658366
Saved in:
5
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
6
No more "good" intentions : purchase behaviors in sponsorship
Zaharia, Noni
;
Biscaia, Rui
;
Gray, Dianna P.
;
Stotlar, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011489239
Saved in:
7
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
8
Smoker's
recall
of fear appeal imagery : examining the effect of fear intensity and fear type
Rayner, Ethan
;
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 61-66
Persistent link: https://www.econbiz.de/10011284753
Saved in:
9
Narrative, transportation and advertising
Brechman, Jean Marie
;
Purvis, Scott C.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 366-381
Persistent link: https://www.econbiz.de/10011342918
Saved in:
10
Separate and joint effects of advertising and placement
Uribe, Rodrigo
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 459-465
Persistent link: https://www.econbiz.de/10011435930
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