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Privacy risk and adoption dilemma for smartphone users' app usage intention : mediated moderation of smartphone operating system

Mishra, Anubha; Gala, Prachi B.; Adebanjo, Dotun - In: International journal of technology marketing : IJTMkt 14 (2020) 3, pp. 227-248

Persistent link: https://www.econbiz.de/10012534196

Model of building relationships with customers via the use of mobile devices

Bojanowska, Agnieszka - 2014

In this paper was shown how is possible to build relationship with customers by using mobile devices. There was discussed the various tools and the benefits arising from their use. The author shows examples of the use of mobile devices in building strong and profitable relationships with...

Persistent link: https://www.econbiz.de/10012011088

Consumer attitudes and intentions to adopt smartphone apps : case of business students

Ul Hassan, Masood; Kouser, Rehana; Abbas, Syed Shafqat; … - In: Pakistan journal of commerce and social sciences 8 (2014) 3, pp. 763-779

determinants behind the intention of using smartphone apps by choosing the perceived usefulness, perceived ease of use, social need … smartphones from ordinary phones, applications (Apps) had been given huge important in literature. We investigated the … perceived enjoyment and intention to adopt apps. This study contributes to a more thorough understanding of the determinants of …

Persistent link: https://www.econbiz.de/10011927371