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Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van; Walet, Marieke; Andrea … - In: Marketing intelligence & planning 42 (2024) 7, pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
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Effect of social media influencer marketing on consumers' purchase intention and the mediating role of credibility
Saima; Khan, M. Altaf - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 503-523
Persistent link: https://www.econbiz.de/10012497679
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Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon; Kunkel, Thilo; Doyle, Jason - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
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Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli; Pontes, Nicolas; Schivinski, Bruno - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
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Looking at young millennials' risk perception and purchase intention toward GM foods : exploring the role of source credibility and risk attitude
Sun, Ruoyu; Meng, Juan - In: Health marketing quarterly 39 (2022) 3, pp. 263-279
Persistent link: https://www.econbiz.de/10013417448
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"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna; Munnukka, Juha; Maity, Devdeep; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 279-298
Persistent link: https://www.econbiz.de/10012248946
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Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic
Rani, Anshu; Shivaprasad H. N. - In: Decision : official journal of Indian Institute of … 48 (2021) 4, pp. 419-432
Persistent link: https://www.econbiz.de/10012796387
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The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya; Burnaz, Sebnem - In: International journal of internet marketing and … 15 (2021) 2, pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
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Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun; Dangi, Hamendra Kumar - In: Journal of internet commerce 22 (2023) 1, pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
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The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention
Kumar, Sunita; Nair, Poornima; Sridharan, A. - In: International journal of business and emerging markets … 16 (2024) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10015057317