Cardoso, Antonio; Paulauskaitė, Augustė; Hachki, Hajar; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-16
In this study, Airbnb's brand personality is explored in relation to its effects on consumer involvement and … relationship between those constructs in the context of hospitality brands. The results of the study revealed that Airbnb's brand …