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Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun; Cheong, Yunjae; Kim, Kihan - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
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Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan; Cheong, Yunjae; Lim, Joon Soo - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
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The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung; Kim, Hyuksoo; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 40 (2021) 6, pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
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Factors affecting sportswear buying behavior : a comparative analysis of luxury sportswear
Lim, Choong Hoon; Kim, Kihan; Cheong, Yunjae - In: Journal of business research : JBR 69 (2016) 12, pp. 5793-5800
Persistent link: https://www.econbiz.de/10011597512
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Broadcaster choice and audience demand for live sport games : panel analyses of the Korea Baseball Organization
Kim, Kihan; Sung, Hojun; Noh, Yeayoung; Lee, Kimoon - In: Journal of sport management : the official journal of … 36 (2022) 5, pp. 488-499
Persistent link: https://www.econbiz.de/10013382131