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Influence of demographic variables : customers' perception about cross-selling and up-selling for eBanking

Gupta, Neha - In: International journal of electronic customer … 11 (2017/2018) 2, pp. 126-141

Persistent link: https://www.econbiz.de/10011966907

Estimation of Consumers' Risk-Attitudes and Willingness to Pay for Bio-Fortified Orange Maize in Rural Zambia using Becker-deGroot-Marschak Mechanism

Gupta, Neha - 2015

We analyze data from experimental auctions of orange maize in rural Zambia using the Becker-deGroot-Marschak (BDM) mechanism to estimate the willingness-to-pay (WTP) for the maize. Further, BDM data is combined with first-price auction data to estimate individual risk attitudes. The orange maize...

Persistent link: https://www.econbiz.de/10013021866

Efforts are made but food wastage is still going on : a study of motivation factors for food waste reduction among household consumers

Matharu, Manita; Gupta, Neha; Swarnakar, Vikas - In: Asia-Pacific journal of business administration 14 (2022) 2, pp. 244-264

Persistent link: https://www.econbiz.de/10013288005

Consumer's sales promotion preference for cellular network service providers among the youth

Gupta, Neha; Udani, Krisha; Gala, Jay - In: The empirical economics letters : a monthly … 19 (2020) 4, pp. 335-345

Persistent link: https://www.econbiz.de/10012596288