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Rick, Scott; Loewenstein, George - 2008

Since the advent of the discounted utility (DU) model economists have thought about intertemporal choice in very specific terms. DU assumes that people make explicit tradeoffs between costs and benefits occurring at different points in time. While this explicit tradeoff perspective is simple and...

Persistent link: https://www.econbiz.de/10014047936

How Credit Card Payments Increase Unhealthy Food Purchases : Visceral Regulation of Vices

Thomas, Manoj - 2011

Some food items that are commonly considered unhealthy also tend to elicit impulsive responses. The pain of paying in cash can curb impulsive urges to purchase such unhealthy food products. Credit card payments, in contrast, are relatively painless and weaken impulse control. Consequently,...

Persistent link: https://www.econbiz.de/10013132943

Impact of Subliminal Messages on Consumer Behavior : A Fresh Look into the Future

Sur, Ratul - 2016

Since time immemorial, subliminal advertisement has continued to haunt the society and especially after James Vicary's experiment at New Jersey, it reached a new height. Since then, there has been much argument about whether this can be an efficient technique of marketing communications. Decades...

Persistent link: https://www.econbiz.de/10013004087

The Promise and Peril of Behavioral Consumer Research Using Mobile Devices

Cooke, Alan D. - 2016

Consumer behavior researchers have a wide variety of research methods at their disposal and numerous channels through which to conduct their research. In this paper, we develop a typology of research desiderata based on the different types of validity that behavioral research typically seeks. We...

Persistent link: https://www.econbiz.de/10012983742

Intention-based Social Influence in Sharing Experiments

Di Cagno, Daniela - 2018

Abstract We experimentally study intention-based social influence of group members on behavior in standard and modified Ultimatum and Impunity games. Standard games allow for bi-dimensional strategy vectors whereas they are uni-dimensional in modified games. The latter reveal more clearly...

Persistent link: https://www.econbiz.de/10012932397

Observational Learning and Conformity : Experimental Evidence

Sasaki, Shunichiro - 2015

experiments where subjects observe others’ behaviors, this study analyzes how observational learning influences subjects …-conformity; (2) the observational learning induces both pro-social conformity and self-interested conformity; and (3) the … observational learning enhances the degree of self-interested conformity, but not pro-social conformity. These results suggest that …

Persistent link: https://www.econbiz.de/10014147057

Consumer Preference Not to Choose : Methodological and Policy Implications

Brennan, Tim - 2005

Residential consumers remain reluctant to choose new electricity suppliers. Even the most successful jurisdictions, four U.S. states and other countries, have had to adopt extensive consumer education procedures that serve largely to confirm that choosing electricity suppliers is daunting....

Persistent link: https://www.econbiz.de/10012735908

Back to the Ordinal Revolution : Behavioral Economic Concerns in Early Modern Consumer Choice Theory

Hands, D. Wade - 2010

The paper argues that much of the theoretical work on consumer choice theory during the first third of the twentieth century actually addressed some of the same issues discussed in contemporary behavioral economics. This is not generally recognized because the discussion was tied up with the...

Persistent link: https://www.econbiz.de/10012716586

The Impact of Green Marketing Mix and Attitude towards the Green Purchase Intention among Generation y Consumers in Bangkok

Munamba, Rico; Nuangjamnong, Chompu - 2021

This research investigates how green marketing mix, green brand knowledge, and attitude towards green products affect Generation Y consumers' purchase intention of green products in Bangkok, Thailand. The objectives of this research consisting of each variable are 1) to determine the influence...

Persistent link: https://www.econbiz.de/10014086432

Welfare-Dependent Household Economies of Scale: Further Evidence

Koulovatianos, Christos; Schröder, Carsten; Schmidt, Ulrich - 2005

We use a survey method designed to capture whether the consumption sharing ability of households varies systematically at different levels of well being. Evidence from Cyprus reconfirms our previous results from other countries, that household consumption economies of scale increase as the...

Persistent link: https://www.econbiz.de/10010296361

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