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When making a decision, humans consider two types of information: information they have acquired through their prior experience of the world, and further information they gather to support the decision in question. Here, we present evidence that data from search engines such as Google can help...
Persistent link: https://www.econbiz.de/10012890500
Since the advent of the discounted utility (DU) model economists have thought about intertemporal choice in very specific terms. DU assumes that people make explicit tradeoffs between costs and benefits occurring at different points in time. While this explicit tradeoff perspective is simple and...
Persistent link: https://www.econbiz.de/10014047936
Persistent link: https://www.econbiz.de/10013257051
Since time immemorial, subliminal advertisement has continued to haunt the society and especially after James Vicary's experiment at New Jersey, it reached a new height. Since then, there has been much argument about whether this can be an efficient technique of marketing communications. Decades...
Persistent link: https://www.econbiz.de/10013004087
Consumer behavior researchers have a wide variety of research methods at their disposal and numerous channels through which to conduct their research. In this paper, we develop a typology of research desiderata based on the different types of validity that behavioral research typically seeks. We...
Persistent link: https://www.econbiz.de/10012983742
Field and survey experiments examining racial discrimination and inequality commonly use names to signal race and ethnicity. However, little work has been done to understand how individuals interpret these signals. Despite strong concerns that racialized names simultaneously signal social class,...
Persistent link: https://www.econbiz.de/10012890866
Some food items that are commonly considered unhealthy also tend to elicit impulsive responses. The pain of paying in cash can curb impulsive urges to purchase such unhealthy food products. Credit card payments, in contrast, are relatively painless and weaken impulse control. Consequently,...
Persistent link: https://www.econbiz.de/10013132943
We study the voluntary revelation of private, personal information in a labor-market experiment with a lemons structure where workers can reveal their productivity at a cost. While rational revelation improves a worker's payo , it imposes a negative externality on others and may trigger further...
Persistent link: https://www.econbiz.de/10009789435
We elicit the willingness to sell personal data (contact information, Facebook details, preferences) in laboratory experiments, using a BDM and take-it-or-leave-it offers. Our experiments are novel in that (i) the experiments are incentivized, (ii) the focus on privacy issues is salient, and...
Persistent link: https://www.econbiz.de/10010396156
We study the voluntary revelation of private, personal information in a labor-market experiment with a lemons structure where workers can reveal their productivity at a cost. While rational revelation improves a worker's payout, it imposes a negative externality on others and may trigger further...
Persistent link: https://www.econbiz.de/10010188736