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What influences decision making in online purchasing of books in generation X and Y?
Meštrović, Ines Sosa; Knežević, Blaženka; Falat, … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 367-375
retail revenue generation in all EU countries. More than a half of population in EU are online shoppers. Books are important …
Persistent link: https://www.econbiz.de/10012227605
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Does a global young consumer exist? : a comparative study of South Korea and Poland
Kacprzak, Agnieszka; Dziewanowska, Katarzyna - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 47-61
In this paper we analyse the phenomenon of the global young consumer. Taking the example of young people from South Korea and Poland, we show similarities and differences in their reaction to modern socio-cultural trends influencing consumption patterns. The globalization process is believed to...
Persistent link: https://www.econbiz.de/10012116439
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E-commerce : determining factors and the importance of the e-trust
Fernández-Bonilla, Fernando - 2020
This paper studies how to calculate the propensity of individuals to participate in e-commerce, studying the variables that affect costumers at the time of the online transactions and how to modify their inclination to it, being the most relevant variables socioeconomic and those which are...
Persistent link: https://www.econbiz.de/10012483397
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Study on e-Commerce in Croatia : Customers’ Preferences
Pečenec, Ines - 2018
Rapid development and growth of Internet facilitate business and transforms today's economies. Nowadays is almost impossible to do business or some other activities without Internet usage. Internet enables transactions among clients and stores, which has positive impact on doing business....
Persistent link: https://www.econbiz.de/10012908088
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Determinants of Recent Online Purchasing and the Percentage of Income Spent Online
Hannah, Brendan; Acri née Lybecker, Kristina M.L - 2009
The recent stagnation of electronic commerce highlights the need to understand contemporary online consumer behavior. This study incorporates current user demographics and emerging Internet activities to dynamically model the determinants of two key measurements of recent online shopping, a...
Persistent link: https://www.econbiz.de/10014046477
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Platform Information Provision and Consumer Search : A Field Experiment
Fang, Lu; Chen, Yanyou; Farronato, Chiara; Yuan, Zhe; … - National Bureau of Economic Research - 2024
Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing behavior. We collaborate...
Persistent link: https://www.econbiz.de/10014486191
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The profound nature of the connection between the impact of using artificial intelligence in retail on buying and the consumers’ perceptions of artificial intelligence on the path...
Purcărea, Theodor; Ioan-Franc, Valeriu; Ionescu, … - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 9-32
The purpose of this paper is to investigate the impact of the use of Artificial Intelligence in retail on buying and … consumer-technology partnership is confirming the reinvention of the retail organizations, retailers' advancement on this path …. Based on a comprehensive literature review on the impact of Artificial Intelligence in retail a quantitative research design …
Persistent link: https://www.econbiz.de/10012821053
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Consumption vouchers during COVID-19 : evidence from e-commerce
Wu, Di; Nair, Harikesh; Geng, Tong - 2020 - This version: Aug 21, 2020
As households reduce discretionary spending in response to the COVID-19 pandemic, concerns are high that a resulting fall in aggregate demand can lead to a lasting recession post-COVID-19. Consequently, policies aimed at stimulating consumer spending are of key interest to governments working to...
Persistent link: https://www.econbiz.de/10012264675
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The Effect of e-Commerce Web Site Security on Purchase Intention
Ertemel, Adnan - 2019
This study investigates the effect of website security, as a key dimension of e-service quality, on purchase intention, perceived value and brand loyalty in business-to-consumer (B2C) e-commerce context. Hypotheses were developed based on previous literature. Afterwards, an empirical research...
Persistent link: https://www.econbiz.de/10012893022
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The Role of Brand Equity and Perceived Value for Stimulating Purchase Intention in B2C e-Commerce Web Sites
Civelek, Mustafa Emre - 2019
This paper attempts to clarify the underlying mechanism behind purchase decision on B2C e-commerce web sites. Research question of the study is to investigate the interaction between brand equity, perceived value and purchase intention in B2C ecommerce context by specifically questioning the...
Persistent link: https://www.econbiz.de/10012893032