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Cases on consumer-centric marketing management

Jham, Vimi (contributor); Puri, Sandeep (contributor) - 2014

Persistent link: https://www.econbiz.de/10009782412

Relationship between ethics and buying : a study of the beauty and healthcare sector in the Middle East

Jham, Vimi; Malhotra, Gunjan - In: International journal of services technology and management 25 (2019) 1, pp. 36-52

Persistent link: https://www.econbiz.de/10012101554

Cases on consumer-centric marketing management

Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014

Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...

Persistent link: https://www.econbiz.de/10011727810

Majid Al Futtaim : transforming customer experiences in shopping mall

Jham, Vimi; Waheed, Abdul - In: Asian African journal of economics and econometrics 19 (2019) 1, pp. 17-30

Persistent link: https://www.econbiz.de/10012427375

Hedonic value and collaborative luxury consumption : a moderated mediation model

Jham, Vimi; Mishra, Sita; Jain, Sheetal - In: Paradigm : the journal of Institute of Management Technology 27 (2023) 2, pp. 136-152

Persistent link: https://www.econbiz.de/10014634928

Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity

Sehgal, Nidhi; Jham, Vimi; Malhotra, Gunjan - In: Journal of retailing and consumer services 75 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014373396

Consumer-brand relationships with ai anthropomorphic assistant : role of product usage barrier, psychological distance and trust

Jham, Vimi; Malhotra, Gunjan; Sehgal, Nidhi - In: The international review of retail, distribution and … 33 (2023) 2, pp. 117-133

Persistent link: https://www.econbiz.de/10014292087