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Konsumentenverhalten
Social Web
20,859
Social web
20,828
Brand management
17,810
Markenführung
17,397
Consumer behaviour
14,187
Persönlichkeitspsychologie
12,954
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12,675
Markenimage
7,898
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7,804
Online-Marketing
6,721
Internet marketing
6,621
Urlaubsverhalten
6,354
Holiday behaviour
6,333
Brand
5,509
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5,503
Power
4,746
Relationship marketing
4,614
Beziehungsmarketing
4,607
Macht
4,516
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4,260
Tourism
4,243
Deutschland
3,181
Germany
2,983
Theorie
2,956
Theory
2,885
Soziales Netzwerk
2,716
Social media
2,639
Viral marketing
2,629
Virales Marketing
2,625
Social network
2,546
USA
2,498
United States
2,411
Electronic Commerce
2,281
Tourismusmarketing
2,219
Tourism marketing
2,209
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2,198
social media
2,191
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2,164
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2,102
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2,249
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163
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Case study
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Han, Heesup
49
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45
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37
Ko, Eunju
27
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26
Melewar, T. C.
26
Septianto, Felix
26
Filieri, Raffaele
24
Sarkar, Abhigyan
24
Bang, Nguyen
22
Dwivedi, Yogesh Kumar
22
Seo, Yuri
22
Bagozzi, Richard P.
21
Diamantopoulos, Adamantios
21
Japutra, Arnold
21
Belk, Russell W.
20
Ekinci, Yuksel
20
Keller, Kevin Lane
20
Veloutsou, Cleopatra
20
Wiedmann, Klaus-Peter
20
Guzman, Francisco
19
Martínez-López, Francisco J.
19
Pelsmacker, Patrick de
19
Dens, Nathalie
18
Paul, Justin
18
Sarkar, Juhi Gahlot
18
Law, Chun Hung Roberts
17
MacInnis, Deborah J.
17
Park, Jungkun
17
Dawes, John
16
Gázquez-Abad, Juan Carlos
16
Hwang, Jinsoo
16
Khan, Imran
16
Kunkel, Thilo
16
Rather, Raouf Ahmad
16
Sung, Yongjun
16
Valette-Florence, Pierre
16
Vrontis, Demetris
16
Wong, IpKin Anthony
16
Ahn, Jiseon
15
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
8
American Marketing Association
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IGI Global
6
Information Resources Management Association
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Edward Elgar Publishing
4
Universität Mannheim
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Friedrich-Schiller-Universität Jena
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
NetLibrary, Inc
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Technische Universität Dresden
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Alabama / State Highway Dept
1
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Center of Market Oriented Product and Production Management
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Eberhard Karls Universität Tübingen
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1
Eric Cuvillier <Firma>
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK Belgium <Körperschaft>
1
Global Brand Conference <11., 2016, Bradford>
1
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Journal of business research : JBR
656
Journal of retailing and consumer services
458
The journal of product & brand management
299
The journal of brand management : an international journal
279
Tourism management : research, policies, practice
178
Journal of travel and tourism marketing
175
Psychology & marketing
168
International journal of hospitality management
158
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
131
International journal of internet marketing and advertising : IJIMA
127
Asia Pacific journal of marketing and logistics
121
Journal of marketing communications
119
International journal of advertising : the review of marketing communications
102
European journal of marketing : EJM
101
International journal of consumer studies
99
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
95
Marketing intelligence & planning
95
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
93
Journal of promotion management : innovations in planning and applied research
92
Journal of marketing management : MM
87
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
85
Journal of consumer research : JCR ; an interdisciplinary bimonthly
84
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
84
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
83
Journal of international consumer marketing
83
Journal of strategic marketing
83
Cogent business & management
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of contemporary hospitality management
80
Journal of the Academy of Marketing Science
80
Journal of fashion marketing and management
76
Journal of marketing
76
Tourism management perspectives : TMP
75
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
74
Journal of marketing management : JMM ; journal of the Academy of Marketing
74
Marketing letters : a journal of research in marketing
73
Technological forecasting & social change : an international journal
70
The journal of consumer marketing
69
Journal of hospitality marketing & management
68
International journal of electronic marketing and retailing : IJEMR
65
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ECONIS (ZBW)
14,114
EconStor
6
BASE
2
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
Showing
1
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10
of
14,124
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Cross-cultural differences in social identity formation through travel blogging
Lee, Yoon Jung
;
Gretzel, Ulrike
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 37-54
Persistent link: https://www.econbiz.de/10010361824
Saved in:
2
The embracing of travel blogosphere : a reader's perception model
Sethi, Ruhi
;
Kapoor, Deepa
- In:
Indian journal of economics & business : IJEB
18
(
2019
)
1
,
pp. 181-201
Persistent link: https://www.econbiz.de/10012666218
Saved in:
3
Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia
;
Christensen, Anna-Bertha Heeris
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
Saved in:
4
Travel recommendation system based on trust using hybrid neuro-fuzzy : a study of potential trust in
blog
and Facebook
Nurul Akhmal Mohd Zulkefli
;
Baharum Baharudin
- In:
International journal of business information systems : …
20
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011518845
Saved in:
5
Impacts of
online
social support and perceived value in influential travel blogs
Chang, Wanching
;
Chao, Ren-Fang
;
Chien, Grace
-
2021
Persistent link: https://www.econbiz.de/10012615823
Saved in:
6
The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
7
Place familiarity and attachment : moderators of the relationship between readers' credibility assessment of a travel
blog
and review acceptance
Tan, Wee-Kheng
;
Chang, Yun-Ghang
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011517123
Saved in:
8
"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations
Mainolfi, Giada
;
Lo Presti, Letizia
;
Marino, Vittoria
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1022-1034
Persistent link: https://www.econbiz.de/10013186905
Saved in:
9
Blogs
Noce, Kathleen J.
;
Stanford, James A.
-
2007
Persistent link: https://www.econbiz.de/10003728868
Saved in:
10
Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Houvinen, Annamari
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
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