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Konsumentenverhalten
Consumer behaviour
82,091
Social Web
20,337
Social web
20,306
Emotion
10,573
Relationship marketing
10,179
Beziehungsmarketing
10,152
Theorie
9,869
Theory
9,688
Brand management
8,316
Online-Marketing
8,300
Markenführung
8,277
Internet marketing
8,208
Brand image
6,966
Markenimage
6,934
Customer satisfaction
6,231
Online-Handel
6,156
Online retailing
6,145
Kundenzufriedenheit
6,068
USA
5,621
United States
5,368
Electronic Commerce
4,907
Deutschland
4,840
Service quality
4,831
Viral marketing
4,818
Virales Marketing
4,798
Dienstleistungsqualität
4,782
E-commerce
4,735
Germany
4,535
Brand
4,414
Markenartikel
4,400
Einzelhandel
4,223
Retail trade
4,184
Experiment
4,055
Werbewirkung
4,013
Advertising effects
3,972
Verbraucherverhalten
3,574
Advertising
3,357
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3,279
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3,201
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54,766
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144
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49,696
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6,353
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5,872
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4,915
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2,368
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1,709
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1,047
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1,047
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Conference paper
521
Konferenzbeitrag
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Bibliografie enthalten
337
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296
Sammlung
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Konferenzschrift
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71
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62
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Han, Heesup
117
Belk, Russell W.
111
Mattila, Anna S.
98
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Nayga, Rodolfo M.
66
Stavins, Joanna
66
Foxall, Gordon R.
64
Wansink, Brian
63
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
52
Hollebeek, Linda D.
52
Walsh, Gianfranco
52
Rock, Bram de
51
Thøgersen, John
51
Vermeulen, Frederic
51
Krishna, Aradhna
50
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National Bureau of Economic Research
515
Springer Fachmedien Wiesbaden
86
OECD
44
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Edward Elgar Publishing
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
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Nordic Council of Ministers
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Friedrich-Schiller-Universität Jena
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INSEAD
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Universität Mannheim
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
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Christian-Albrechts-Universität zu Kiel
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Nomos Verlagsgesellschaft
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Axel-Springer-Verlag
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Centro studi investimenti sociali
8
European University Institute / Department of Economics
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Europäische Kommission / Gemeinsame Forschungsstelle
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Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
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Erasmus Research Institute of Management
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Organisation for Economic Co-operation and Development
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Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
514
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
319
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
Journal of economic psychology : research in economic psychology and behavioral economics
253
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ECONIS (ZBW)
78,980
EconStor
541
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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1
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
Saved in:
2
Exploring cruise tourists' sentiment expression pattern from online reviews : an insight into market positioning
Sun, Xiaodong
;
Cao, Xiulian
;
Lau, Yui-yip
- In:
Tourism management perspectives : TMP
49
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014554178
Saved in:
3
The stress of anonymous online reviews: a conceptual model and research agenda
Bradley, Graham L.
;
Sparks, Beverley
;
Weber, Karin
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 739-755
Persistent link: https://www.econbiz.de/10011405107
Saved in:
4
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
5
Negative customer engagement behaviour : the interplay of intensity and valence in online networks
Azer, Jaylan
;
Alexander, Matthew
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 361-383
Persistent link: https://www.econbiz.de/10012249034
Saved in:
6
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
7
Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study
Tsiotsou, Rodoula H.
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10013397924
Saved in:
8
Rectifying failure of service : how customer perceptions of justice affect their emotional reponse and social media testimonial
Kim, Eojina
;
Tang, Liang
- In:
Journal of hospitality marketing & management
25
(
2016
)
7/8
,
pp. 897-924
Persistent link: https://www.econbiz.de/10011621365
Saved in:
9
Consumer engagement : the role of social currency in online reviews
Kesgin, Muhammet
;
Murthy, Rajendran S.
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 609-636
Persistent link: https://www.econbiz.de/10012204746
Saved in:
10
Peer-to-peer accommodation experience and guest actual recommendations : a novel mixed-method approach
Zhu, Jingjie
;
Cheng, Mingming
;
Li, Zhiyong
- In:
Tourism management perspectives : TMP
38
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012591901
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