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The quest for masculine to-be-looked-at-ness? : exploring consumption-based self-objectification among heterosexual men

Östberg, Jacob - In: The Routledge companion to marketing and feminism, (pp. 222-238). 2022

Persistent link: https://www.econbiz.de/10014474352

Failure : perspectives and prospects in marketing and consumption theory

Kjeldgaard, Dannie; Nøjgaard, Mikkel; Hartmann, … - In: Marketing theory 21 (2021) 2, pp. 277-286

Persistent link: https://www.econbiz.de/10012520610

Presenting marketing through music : Alpen sind immer wunderschön

Hartmann, Benjamin Julien; Östberg, Jacob - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 15/16, pp. 1796-1809

Persistent link: https://www.econbiz.de/10014234149

Brand morphogenesis : the role of heterogeneous consumer sub-assemblages in the change and continuity of a brand

Molander, Susanna; Östberg, Jacob; Peñaloza, Lisa - In: Journal of consumer research : JCR ; an … 49 (2023) 5, pp. 762-785

Persistent link: https://www.econbiz.de/10013542022

Nordic consumer culture : state, market and the consumers

Askegaard, Søren (ed.); Östberg, Jacob (ed.) - 2019

Persistent link: https://www.econbiz.de/10011971155

Masculine self-presentation

Östberg, Jacob - In: The Routledge companion to identity and consumption, (pp. 129-136). 2013

Persistent link: https://www.econbiz.de/10009699470

Thou shalt sport a banana in thy pocket : genderd body size ideals in advertising and popular culture

Ostberg, Jacob - In: Marketing theory 10 (2010) 1, pp. 45-73

Persistent link: https://www.econbiz.de/10003964099

Masculinity and fashion

Ostberg, Jacob - In: Gender, culture, and consumer behavior, (pp. 255-283). 2012

Persistent link: https://www.econbiz.de/10009544238

Nordic Consumer Culture : State, Market and Consumers

Askegaard, Søren (ed.); Östberg, Jacob (ed.) - 2019

1.Introduction: The Institution and the Imaginary in a Nordic Light; Søren Askegaard and Jacob Östberg -- 2. Democracies of taste Ruled by the Law of Jante? Rudiments of a Nordic Sociology of Consumption; Henri A. Weijo -- 3. Market Wonderland: An Essay about a Statist Individualist Consumer...

Persistent link: https://www.econbiz.de/10012398554

Researching the cultures of brands

Bengtsson, Anders; Ostberg, Jacob - In: Handbook of qualitative research methods in marketing, (pp. 83-93). 2006

Persistent link: https://www.econbiz.de/10003445800