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Complementing the existing literature on anchoring effects and loss aversion, we analyze how firms can influence loss–averse consumers’ willingness to pay by product information in the form of informative advertising rather than by prices. We find that consumers’ willingness to pay is...
Persistent link: https://www.econbiz.de/10011753241
Complementing the existing literature on anchoring effects and loss aversion, we analyze how firms can influence loss–averse consumers’ willingness to pay by product information in the form of informative advertising rather than by prices. We find that consumers’ willingness to pay is...
Persistent link: https://www.econbiz.de/10009754673
This chapter proposes an analysis of the role of advertising in the transmission of information in markets. It also describes how the economic analysis of informative advertising provides a satisfactory account of advertising practices and discusses the extent to which resorting to alternative...
Persistent link: https://www.econbiz.de/10014025249
At borders where rich and poor countries meet, services prices differ hugely. In principle, price differentials could be exploited to mutual benefit, offering improved job opportunities to the poor as well as better shopping opportunities to the rich. However, cross-border shopping is often...
Persistent link: https://www.econbiz.de/10010264347
We analyse the determination of taxes on harmful goods when consumers have self-control problems. We show that under reasonable assumptions, the socially optimal corrective tax exceeds the average distortion caused by self-control problems. Further, we analyse how individuals with self-control...
Persistent link: https://www.econbiz.de/10010274049
We study collective decisions by time-discounting individuals choosing a common consumption stream. We show that with any heterogeneity in time preferences, utilitarian aggregation necessitates a present bias. In lab experiments three quarters of `social planners' exhibited present biases, and...
Persistent link: https://www.econbiz.de/10013065273
Today’s world faces many challenges that may be solved by using the principles of bioeconomy. Bioeconomy has had a multi-disciplinary approach with the objective of an integrated scope, namely, to achieve sustainable development. In a knowledge-based economy, the link between sustainable...
Persistent link: https://www.econbiz.de/10011888236
This chapter examines how the original tenets of the affect-as-information hypothesis can be extended to explain a wide range of judgment phenomena, especially with respect to consumer decision making. To this end, research within social psychology as well as research from other fields such as...
Persistent link: https://www.econbiz.de/10014218375
We consider a firm’s choice of service rate in the following environment. The firm may have high or low quality, and sells a good to consumers who are heterogeneously informed. Consumers arrive according to a Poisson process and are serviced in a random period of time. If a consumer arrives...
Persistent link: https://www.econbiz.de/10014045424
The growth of the Internet has led to a dramatic increase in the number of consumer or "user" product ratings, which are posted online by individuals who have consumed a good, and are available to other individuals as they make decisions about which products to purchase. These ratings have the...
Persistent link: https://www.econbiz.de/10013237371