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Konsumentenverhalten
Consumer behaviour
31
Viral marketing
16
Virales Marketing
16
Communication
10
Kommunikation
10
Personality psychology
10
Persönlichkeitspsychologie
10
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Berger, Jonah
31
Packard, Grant
6
Sela, Aner
4
Chan, Cindy
2
Fitzsimons, Gráinne
2
Ho, Benjamin
2
Joshi, Yogesh V.
2
Van Boven, Leaf
2
Bellezza, Silvia
1
Bhattacharjee, Amit
1
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1
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1
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1
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1
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Working papers / Wharton School, University of Pennsylvania / Marketing
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of marketing research : JMR
4
MSI reports : working paper series
2
Consumer psychology in a social media world
1
Consumer psychology review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Research paper series / Stanford Graduate School of Business
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ECONIS (ZBW)
31
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1
Contagious : why things catch on
Berger, Jonah
-
2013
Persistent link: https://www.econbiz.de/10009720454
Saved in:
2
The influence of product variety on brand perception and choice
Berger, Jonah
(
contributor
);
Draganska, Michaela
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003342481
Saved in:
3
Variety, vice, and virtue : how assortment size influences option choice
Sela, Aner
;
Berger, Jonah
;
Liu, Wendy
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 941-951
Persistent link: https://www.econbiz.de/10003861937
Saved in:
4
Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah
;
Fitzsimons, Gráinne
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003696846
Saved in:
5
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10008992249
Saved in:
6
Differentiating the "I" in "in-group" : how identity-signaling and uniqueness motives combine to drive consumer choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
-
2011
Persistent link: https://www.econbiz.de/10009356637
Saved in:
7
Multivariate visual diffusion for social groups
McShane, Blake
;
Bradlow, Eric T.
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376755
Saved in:
8
How attribute quantity influences option choice
Sela, Aner
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376777
Saved in:
9
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
-
2011
Persistent link: https://www.econbiz.de/10009376785
Saved in:
10
Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
-
2010
Persistent link: https://www.econbiz.de/10009377076
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