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The Importance of Social Networks as a Tool for Employer Branding from the Viewpoint of Slovak Consumers

Nadanyiova, Margareta; Paurova, Veronika - 2021

Social networks are a phenomenon that has become a regular part of life for the majority of consumers and they spend much of free time there. With the increasing popularity of social networks, the possibilities of their use are also expanding. Recently, the trend of social networks has also...

Persistent link: https://www.econbiz.de/10013245806

Employer brand of choice : an employee perspective

Bellou, Victoria; Chaniotakis, Ioannis; Kehagias, Ioannis; … - In: Journal of business economics and management 16 (2015) 6, pp. 1201-1215

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Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence

Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1030-1055

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The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)

Rampl, Linn Viktoria; Opitz, Christian; Welpe, Isabell M.; … - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 361-374

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Bewerberverhalten im Personalmarketing : die nachhaltige Erschließung externer Mitarbeiterpotentiale beim kaufmännischen Fach- und Führungsnachwuchs

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Argument-based versus emotion-based videos during the early stages of recruitment : effects on perceived employer brand image, application intentions, and positive word-of-mouth

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Brand-self connections and brand prominence as drivers of employee brand attachment

Gill-Simmen, Lucy; MacInnis, Deborah J.; Eisingerich, … - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 128-146

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Organisation pursuit intention through perceived employer brand, person organisation fit and perceived organisational prestige

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Impact of internal marketing on the customer perceptions in SMEs

Demir, Ahmet - In: International journal of services and operations … 42 (2022) 3, pp. 379-396

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The effects of employer branding on value congruence and brand love

Kim, Yunsik; Legendre, Tiffany S. - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 6, pp. 962-987

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