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Konsumentenverhalten
Advertising effects
58
Werbewirkung
58
Consumer behaviour
56
Belgien
43
Belgium
43
Werbung
37
Advertising
36
Brand management
23
Markenführung
23
Brand image
17
Internet marketing
17
Online-Marketing
17
Markenimage
16
Marketing management
15
Marketingmanagement
15
Product Placement
15
Product placement
15
Fernsehwerbung
13
Television advertising
13
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Emotion
9
Automotive market
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Kfz-Markt
8
Marketing
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Kinder
7
Markenartikel
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Social Web
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Social web
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Theorie
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Unternehmensethik
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Advertising planning
6
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Article
51
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6
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6
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2
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2
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English
56
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Pelsmacker, Patrick de
54
Dens, Nathalie
29
Moons, Ingrid
9
Purnawirawan, Nathalia
6
Barbarossa, Camilla
5
Geuens, Maggie
5
Verhellen, Yann
5
Avramova, Yana R.
4
De Meulenaer, Sarah
3
Janssens, Wim
3
Buzeta, Cristian
2
Cornelis, Erlinde
2
De Cannière, Marie Hélène
2
Goos, Peter
2
Al-Issa, Nermain
1
Aleksandrovs, Leonids
1
Ali, Omar
1
Beckmann, Suzanne C.
1
Bont, Cees J. P. M. de
1
Carrigan, Marylyn
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Charry, Karine
1
Daems, Kristien
1
De Houwer, Jan
1
De Keyzer, Freya
1
De Pelsmacker, Patrick
1
Driesen, Liesbeth
1
Eelen, Jiska
1
Eisend, Martin
1
Gwozdz, Wencke
1
Kolomiiets, Alona
1
Martens, David
1
Mielants, Caroline
1
Millan, Elena
1
Neijens, Peter C.
1
Oates, Caroline
1
Pecheux, Claude L.
1
Pham, Michel T.
1
Pham, Michel Tuan
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce research : JECR
4
Journal of business research : JBR
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of service management
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing letters : a journal of research in marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
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ECONIS (ZBW)
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Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
2
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
3
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
4
The motivational power of emotions and habits for the intention to adopt an electric car
Moons, Ingrid
;
Pelsmacker, Patrick de
;
Bont, Cees J. P. …
- In:
Macroeconomics and beyond : essays in honour of Wim Meeusen
,
(pp. 246-257)
.
2012
Persistent link: https://www.econbiz.de/10009488946
Saved in:
5
Emotions as determinants of electric car usage intention
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
Saved in:
6
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
Saved in:
7
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
8
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
9
What are your customers looking for?
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
Saved in:
10
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
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