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Decoding unethical youth buying behaviour : fair trade and unfair means
Śrīvāstava, Arcanā; Tolani, Kanchan Chandar; … - In: International journal of business and globalisation : IJBG 32 (2022) 2/3, pp. 287-308
Persistent link: https://www.econbiz.de/10014232560
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Antecedents of Blockchain-Enabled E-commerce Platforms (BEEP) adoption by customers : a study of second-hand small and medium apparel retailers
Jain, Geetika; Kamble, Sachin S.; Ndubisi, Nelson Oly; … - In: Journal of business research : JBR 149 (2022), pp. 576-588
Persistent link: https://www.econbiz.de/10013325646
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Consumer product preferences of organisations that use cause-related marketing : taking the less travelled road
Jain, Geetika; Singh, Rajshree - In: International journal of business competition and … 5 (2016) 1/2/3, pp. 137-151
Persistent link: https://www.econbiz.de/10011662986
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Online video advertisements' effect on purchase intention : an exploratory study on youth
Jain, Geetika; Rakesh, Sapna; Chaturvedi, Kostubh Raman - In: International journal of e-business research : an … 14 (2018) 2, pp. 87-101
Persistent link: https://www.econbiz.de/10011847520
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Blockchain for customer transparency in e-commerce : a survival of fittest not fastest
Kumar, Nishant; Jain, Geetika; Shrivastawa, Archana - In: International journal of public sector performance … 12 (2023) 1/2, pp. 46-66
Persistent link: https://www.econbiz.de/10014313433