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Microblogging for engagement : effects of prior company involvement, communication strategy, and emojis on Western and Chinese users
Zhang, Shu; Jong, Menno D. T. de; Gosselt, Jordy F. - In: Journal of international consumer marketing 34 (2022) 5, pp. 616-630
Persistent link: https://www.econbiz.de/10013466107
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How company responses and trusting relationships protect brand equity in times of crises
Hegner, Sabrina; Beldad, Ardion D.; Kamhuis op Heghuis, … - In: The journal of brand management : an international journal 21 (2014) 5, pp. 429-445
Persistent link: https://www.econbiz.de/10010410643
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Here's one for the next show : the influence of four marketing tactics on consumer relationships in the performing arts
Hegner, Sabrina; Beldad, Ardion D.; Langenhorst, Nienke … - In: Arts and the market 6 (2016) 1, pp. 52-67
Persistent link: https://www.econbiz.de/10011580966
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The impact of crisis response strategy, crisis type, and corporate social responsibility on post-crisis consumer trust and purchase intention
Hegner, Sabrina; Beldad, Ardion D.; Kraesgenberg, Anne-Lotte - In: Corporate reputation review : an international journal 19 (2016) 4, pp. 357-370
Persistent link: https://www.econbiz.de/10011602646
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Projective techniques for brand image research : two personification-based methods explored
Hofstede, Anouk; Hoof, Joris van; Walenberg, Natascha; … - In: Qualitative market research : an international journal 10 (2007) 3, pp. 300-309
Persistent link: https://www.econbiz.de/10003492531