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Is brand love materialistic?
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Konsumentenverhalten
Consumer behaviour
28
Brand management
16
Markenführung
16
Beziehungsmarketing
13
Relationship marketing
13
Brand
12
Markenartikel
12
Social Web
12
Social web
12
Brand image
10
Markenimage
10
Virtual reality
10
Virtuelle Realität
10
augmented reality
10
Internet marketing
9
Online-Marketing
9
Digitalisierung
8
Digitization
8
Innovation adoption
8
Innovationsakzeptanz
8
Marketing management
7
Marketingmanagement
7
Brand love
6
Marketing
6
technology acceptance
6
Emotion
5
Satisfaction
5
USA
5
United States
5
marketing
5
Innovation
4
Innovation diffusion
4
Innovationsdiffusion
4
Lieferantenmanagement
4
Opportunism
4
Supplier relationship management
4
Technischer Fortschritt
4
Technological change
4
Zufriedenheit
4
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10
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3
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Article
27
Book / Working Paper
1
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Article in journal
21
Aufsatz in Zeitschrift
21
Aufsatz im Buch
6
Book section
6
Hochschulschrift
1
Thesis
1
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English
27
German
1
Author
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Rauschnabel, Philipp A.
14
Rindfleisch, Aric
8
Ahuvia, Aaron
7
Burroughs, James E.
3
Felix, Reto
3
Ahuvia, Aaron C.
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Eckhardt, Giana M.
2
Hinsch, Christian
2
Houston, Mark B.
2
Hüttl-Maack, Verena
2
Ivens, Bjoern S.
2
Jiang, Baojun
2
Lamberton, Cait
2
Schlegelmilch, Bodo B.
2
Wong, Nancy
2
Zervas, Georgios
2
Ahn, Sun Joo
1
Alalwan, Ali A.
1
Alvarez-Milán, Agarzelim
1
Babin, Barry J.
1
Balakrishnan, Janarthanan
1
Bang, Nguyen
1
Barta, Sergio
1
Belk, Russell W.
1
Beverland, Michael B.
1
Buhalis, Dimitrios
1
Chuah, Stephanie Hui-wen
1
Citrin, Alka
1
Dholakia, Utpal M.
1
Dutot, Vincent
1
Dwivedi, Yogesh Kumar
1
Farrelly, Francis
1
Filieri, Raffaele
1
Flavián Blanco, Carlos
1
Gatter, Shirin
1
Gustafsson, Anders
1
Herz, Marc
1
Hinsch, Chris
1
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Journal of business research : JBR
4
Psychology & marketing
4
Journal of marketing
2
Marketing letters : a journal of research in marketing
2
Consumer brand relationships : meaning, measuring, managing
1
Consumer-brand relationships : theory and practice
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Journal of operations management
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Marktorientierte Unternehmensführung - innovative Methoden und ökonomische Perspektiven : Marketing, Management : Festschrift für Prof. Dr. Bruno Horst zum 65. Geburtstag
1
The Cambridge handbook of psychology and economic behaviour
1
The connected customer : the changing nature of consumer and business markets
1
The journal of brand management : an international journal
1
The journal of personal selling & sales management : JPSSM
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
28
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1
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
2
Wealth, consumption and happiness
Ahuvia, Aaron
- In:
The Cambridge handbook of psychology and economic behaviour
,
(pp. 199-226)
.
2008
Persistent link: https://www.econbiz.de/10003765595
Saved in:
3
Commentary on Exploring the dark side of pet ownership : status- and control-based pet consumption ; a reinterpretation of the data
Ahuvia, Aaron
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 497-499
Persistent link: https://www.econbiz.de/10003709372
Saved in:
4
Relationships are complicated : on construct validity when consumer-brand relationships are systems
Ahuvia, Aaron
- In:
Consumer-brand relationships : theory and practice
,
(pp. 204-220)
.
2012
Persistent link: https://www.econbiz.de/10009739817
Saved in:
5
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
6
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
7
Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron
;
Izberk-Bilgin, Elif
;
Lee, Kyungwon
- In:
Journal of service management
33
(
2022
)
3
,
pp. 453-464
Persistent link: https://www.econbiz.de/10013325628
Saved in:
8
Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
9
Selling with technology : understanding the resistance to mobile sales assistant use in retailing
Spreer, Philipp
;
Rauschnabel, Philipp A.
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
3
,
pp. 240-263
Persistent link: https://www.econbiz.de/10011565542
Saved in:
10
The psychology of brands : empirical investigations through the lens of social and cognitive theories
Rauschnabel, Philipp A.
-
2014
Persistent link: https://www.econbiz.de/10010396312
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