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Understanding the relational ecosystem in a connected world

Henderson, Conor M.; Palmatier, Robert W. - In: The connected customer : the changing nature of …, (pp. 37-75). 2010

Persistent link: https://www.econbiz.de/10003951885

Building, measuring, and profiting from customer loyalty

Watson, George F., IV.; Beck, Joshua T.; Henderson, Conor M. - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 790-825

Persistent link: https://www.econbiz.de/10011409937

Customer Engagement Marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...

Persistent link: https://www.econbiz.de/10012396394

Group marketing : theory, mechanisms, and dynamics

Harmeling, Colleen M.; Palmatier, Robert W.; Fang, Eric; … - In: Journal of marketing 81 (2017) 4, pp. 1-24

Persistent link: https://www.econbiz.de/10011734792

Marketing, through the eyes of the stigmatized

Harmeling, Colleen M.; Mende, Martin; Scott, Maura L.; … - In: Journal of marketing research 58 (2021) 2, pp. 223-245

Persistent link: https://www.econbiz.de/10012492679

Creating effective online customer experiences

Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119

Persistent link: https://www.econbiz.de/10012175912

Customer engagement marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

Persistent link: https://www.econbiz.de/10011671138

Customer engagement in international markets

Steinhoff, Lena; Liu, Juanyi; Li, Xiaoling; Palmatier, … - In: Journal of international marketing 31 (2023) 1, pp. 1-31

Persistent link: https://www.econbiz.de/10014233447

The color of support : the effect of sponsor-team visual congruence on sponsorship performance

Henderson, Conor M.; Mazodier, Marc; Sundar, Aparna - In: Journal of marketing 83 (2019) 3, pp. 50-71

Persistent link: https://www.econbiz.de/10012175992

Beyond anger : a deeper look at consumer animosity

Harmeling, Colleen M.; Magnusson, Peter; Singh, Nitish - In: Journal of international business studies : JIBS ; an … 46 (2015) 6, pp. 676-693

Persistent link: https://www.econbiz.de/10011312647