key role of switching costs. A discontinuity surrounding patent expirations establishes that the effect is causal. Further … brand premia. A unique feature of the Swedish market allows me to rule out patients' inattention due to information costs as … everyone acts as a medical expert and experiences fewer brand premia, prices decrease. …

Despite the importance of supplier inducement and brand loyalty in the drug purchasing process, little empirical …' prescription. Furthermore, new regulation also encourages patients to adopt an active role in the decision between brand-name and …' prescription and pharmacists' recommendation become throughout the drug purchase process and, to what extent, brand loyalty …

key role of switching costs. A discontinuity surrounding patent expirations establishes that the effect is causal. Further … brand premia. A unique feature of the Swedish market allows me to rule out patients' inattention due to information costs as … everyone acts as a medical expert and experiences fewer brand premia, prices decrease …