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Giving against the odds : when tempting alternatives increase willingness to donate
Savary, Jennifer; Goldsmith, Kelly; Dhar, Ravi - In: Journal of marketing research : JMR 52 (2015) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010526412
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Keeping the Joneses from getting ahead in the first place : envy's influence on gift giving behavior
Givi, Julian; Galak, Jeff - In: Journal of business research : JBR 101 (2019), pp. 375-388
Persistent link: https://www.econbiz.de/10012103402
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What goes around comes around : the effect of belief in karma on charitable donation behavior
Chen, Ming; Chu, Xing-Yu; Lin, Chien-Huang; Yu, Shih-Heng - In: Psychology & marketing 39 (2022) 5, pp. 1065-1077
Persistent link: https://www.econbiz.de/10013186916
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Being moral and doing good to others : re-examining the role of emotion, judgment, and identity on prosocial behavior
Septianto, Felix; Soegianto, Bambang - In: Marketing intelligence & planning 35 (2017) 2, pp. 180-191
Persistent link: https://www.econbiz.de/10011700790
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Moral Judgment behind Prosocial Value Endorsing Online Crowdlending Behavior : Consequentialism vs. Deontology
Fajrianti, Sheila Putri; Abraham, Juneman - 2020
This study aimed at investigating the role of consequentialist and deontological moral judgment in predicting online prosocial value endorsing crowdlending behavior. Using multiple linear regression on 198 participants (93 males, 105 females; mean of age = 30.56 years old, standard deviation of...
Persistent link: https://www.econbiz.de/10014100432
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Does nudging intentions translate into action? : why nudging pledges to charities does not result in increased donations
Gaudeul, Alexia; Kaczmarek, Magdalena C. - 2017
and can improve individual and public welfare. This paper presents the results of a controlled experiment that was … behaviour (donations). The results show that while making pledges the default increased pledges, it did not increase donations … experiment, and those who kept participating were less likely to pledge again. This, along with high attrition among nudged …
Persistent link: https://www.econbiz.de/10011694731
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When a nudge backfires : using observation with social and economic incentives to promote pro-social behavior
Bolton, Gary E.; Dimant, Eugen; Schmidt, Ulrich - 2019 - This version: April 21, 2019
Both theory and recent empirical evidence on nudging suggest that observability of behavior acts as an instrument for promoting (discouraging) pro-social (anti-social) behavior. Our study questions the universality of these claims. We employ a novel four-party setup to disentangle the roles that...
Persistent link: https://www.econbiz.de/10011998007
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Pro-environmental behavior as a means of self-signaling : theory and evidence
Flörchinger, Daniela; Frondel, Manuel; Sommer, Stephan; … - Sonderforschungsbereich Statistical Modelling of … - 2021
Persistent link: https://www.econbiz.de/10013177161
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How companies' good deeds encourage consumers to adopt pro-social behavior
Romani, Simona; Grappi, Silvia - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 943-963
Persistent link: https://www.econbiz.de/10010388102
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Personalized giving : configurational approach in examining demographics, morality, and prosocial intentions
Septianto, Felix; An, Jake; Soegianto, Bambang - In: Journal of global scholars of marketing science : … 29 (2019) 3, pp. 330-342
Persistent link: https://www.econbiz.de/10012257903