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Chen, Tong
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ECONIS (ZBW)
7
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1
The effects of sub-brands and brand name structure on extension evaluation : an empirical study based on Chinese culture
Chen, Tong
;
Ma, Ke
;
Zheng, Chundong
;
Wang, Han
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011399863
Saved in:
2
Do you bear to reject them? : the effect of anthropomorphism on empathy and consumer preference for unattractive produce
Chen, Tong
;
Razzaq, Amar
;
Qing, Ping
;
Cao, Binbin
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581902
Saved in:
3
When brand scandal spills over brands from the same region of origin : moderating role of psychic distance
Chen, Tong
;
Tang, Yifan
;
Qing, Ping
- In:
European journal of international management : EJIM
14
(
2020
)
3
,
pp. 461-475
Persistent link: https://www.econbiz.de/10012223807
Saved in:
4
Does freight insurance really work? : effect of freight insurance on consumers' attitude in online shopping
Chen, Tong
;
Ma, Ke
;
Zheng, Chundong
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011918359
Saved in:
5
Impact of green technology improvement and store brand introduction on the sales mode selection
Cheng, Fei
;
Chen, Tong
;
Shen, Yuting
;
Jing, Xiaodong
- In:
International journal of production economics
253
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013448490
Saved in:
6
Impact of folate biofortified food supplement on rural women's health and willingness-to-pay : a study based on a connected randomized controlled trial : Becker-DeGroot-Marschak ex...
Liao, Fen
;
Li, Yan
;
Qing, Ping
;
Feng, Jie
;
Wang, Anxu
; …
- In:
Agribusiness : an international journal
39
(
2023
),
pp. 1458-1477
Persistent link: https://www.econbiz.de/10014474735
Saved in:
7
FinTech adoption and the effects of economic uncertainty on household consumption
Huang, Zhuo
;
Tan, Ying
;
Yang, Zi
;
Zhang, Xun
- In:
China economic review : an international journal
80
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014337057
Saved in:
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