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"Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth. Expert contributors highlight the...
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Cultures discusses key theoretical concepts concerning celebrity, fandoms, subculture, consumerism and marketing through a …
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monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …
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