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ECONIS (ZBW)
24
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1
Gift type, guanxi, and gift acceptability in Chinese business circles : the mediating effects of perceived manipulation and face threat
Zhu, Wenting
;
Shou, Zhigang
;
Su, Xiaolei
;
Xia, Qinying
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 17-27
Persistent link: https://www.econbiz.de/10013206343
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2
An empirical study of customers’ perceptions of security and trust in e-payment systems
Kim, Changsu
;
Wang, Tao
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 84-95
Persistent link: https://www.econbiz.de/10008933162
Saved in:
3
Consumer insecurity and preference for nostalgic products : evidence from China
Zhou, Ling
;
Wang, Tao
;
Zhang, Qin
;
Mou, Yupeng
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2406-2411
Persistent link: https://www.econbiz.de/10010209643
Saved in:
4
The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting
;
Wang, Tao
;
Mu, Wenlong
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
Saved in:
5
A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui
;
Tao, Lan
;
Li, Caroline Bingxin
;
Wang, Tao
- In:
Journal of business ethics : JOBE
140
(
2017
)
3
,
pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
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6
Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Guo, Rui
;
Zhang, Wei
;
Wang, Tao
;
Li, Caroline Bingxin
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 127-137
Persistent link: https://www.econbiz.de/10011887301
Saved in:
7
What is the glamor of black-and-white? : the effect of color design on evaluations of luxury brand ads
Wang, Yu
;
Wang, Tao
;
Mu, Wenlong
;
Sun, Yifan
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 973-986
Persistent link: https://www.econbiz.de/10013413090
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8
Too thin to be cute : the influence of letter height-to-width ratio on consumer perception
Xie, Zhipeng
;
Wang, Tao
;
Zhao, Jing
;
Qin, Huanyu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 789-798
Persistent link: https://www.econbiz.de/10014315447
Saved in:
9
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
10
Online-offline competitive pricing with reference price effect
Wang, Ningning
;
Zhang, Ting
;
Zhu, Xiaowei
;
Li, Peimiao
- In:
Journal of the Operational Research Society
72
(
2021
)
3
,
pp. 642-653
Persistent link: https://www.econbiz.de/10012500977
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