Commercial sector, during the times of centrally planned economy was particularly neglected in Poland, as in all Eastern European countries. Economic transformation and political changes in the country after 1989 induced the development of the commercial sector. The subjects of the research are...

We present a theory of how advertising can break a lock-in by distorting beliefs about market shares in markets with network externalities. On the background of the availability heuristic we assume that people learn about market shares by observing product adoption of others, but are not able to...

Consumers often enjoy displaying luxury consumption to signal their private wealth status. The emergence of social media has fueled such desire for status signaling. Meanwhile, the rising of e-commerce has made it easy for consumers to search and purchase cheap non-deceptive counterfeits to send...

Revisions incorporated into the Horizontal Merger Guidelines in 2010 claim that the Department of Justice and the Federal Trade Commission consider anticompetitive effects to product “variety” when evaluating mergers. The Guidelines do not, however, explain the methodology or tools that can...

The present research is about the factors influencing consumer purchase decision at the store outlet for branded apparels. This study explores the popularity of branded apparels and aims to find out if youth are attracted towards branded apparels or if they prefer non-branded apparels....

Online retail gives consumers access to an astonishing variety of products. However, the additional value created by this variety depends on the extent to which local retailers already satisfy local demand. To quantify the gains and account for local demand, we use detailed data from an online...

Purpose - The purpose of this study is to investigate the effects of store displays on shopping behavior among female consumers to provide insights that a manager can use to encourage purchase behavior.Design/methodology/approach - The data in this research is collected from 200 women...

High end apparel stores are those stores which appeal to the sophisticated and discerning customers, and that sell different brands and varieties of designer clothing and apparels. These stores cater to the needs and fashion tastes of men, women and kids wear all under one roof, selling ethnic...

Online retail gives consumers access to an astonishing variety of products. However, the additional value created by this variety depends on the extent to which local retailers already satisfy local demand. To quantify the gains and account for local demand, we use detailed data from an online...

Online retail gives consumers access to an astonishing variety of products. However, the additional value created by this variety depends on the extent to which local retailers already satisfy local demand. To quantify the gains and account for local demand, we use detailed data from an online...