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Digital media consumption : using metrics, patterns and dashboards to enhance data-driven decision-making
Chan, Kaye; Uncles, Mark - In: Journal of consumer behaviour 21 (2022) 1, pp. 80-91
Persistent link: https://www.econbiz.de/10012813935
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Do customer loyalty programs really work?
Dowling, Grahame R.; Uncles, Mark - 2009
Persistent link: https://www.econbiz.de/10003784918
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Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam; Uncles, Mark; Laurent, Gilles - In: European journal of marketing : EJM 47 (2013) 10, pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
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The impact of word of mouth on intention to purchase currently used and other brands
East, Robert; Romaniuk, Jenni; Chawdhary, Rahul; … - In: International journal of market research : JMRS ; the … 59 (2017) 3, pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
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Social amplification : a mechanism in the spread of brand usage
East, Robert; Uncles, Mark; Romaniuk, Jenni; Lomax, Wendy - In: Australasian marketing journal 25 (2017) 1, pp. 20-25
Persistent link: https://www.econbiz.de/10011782245