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Konsumentenverhalten
Gender
28,921
Geschlecht
26,266
Social Web
20,117
Social web
20,113
gender
6,493
Online-Marketing
5,874
Internet marketing
5,785
Weibliche Arbeitskräfte
5,517
Women workers
5,497
Consumer behaviour
5,335
Lohnstruktur
4,419
Wage structure
4,405
Geschlechterdiskriminierung
3,760
Gender discrimination
3,727
Women
3,717
Frauen
3,540
Soziales Netzwerk
2,641
USA
2,586
United States
2,522
Social network
2,470
Deutschland
2,313
Gleichberechtigung
2,292
Germany
2,274
Gender equality
2,257
Viral marketing
2,208
Virales Marketing
2,207
Beziehungsmarketing
2,135
Relationship marketing
2,135
social media
2,093
Weibliche Führungskräfte
2,042
Women managers
2,030
Schätzung
1,968
Social media
1,965
Estimation
1,918
Electronic Commerce
1,904
Experiment
1,902
Markenführung
1,874
Brand management
1,869
E-commerce
1,823
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Online availability
All
Undetermined
3,015
Free
912
Type of publication
All
Article
4,535
Book / Working Paper
805
Type of publication (narrower categories)
All
Article in journal
4,248
Aufsatz in Zeitschrift
4,248
Aufsatz im Buch
283
Book section
283
Graue Literatur
141
Non-commercial literature
141
Working Paper
103
Arbeitspapier
101
Hochschulschrift
78
Conference paper
43
Konferenzbeitrag
43
Collection of articles of several authors
41
Sammelwerk
41
Thesis
38
Aufsatzsammlung
31
Konferenzschrift
16
Case study
14
Fallstudie
14
Collection of articles written by one author
13
Sammlung
13
Lehrbuch
5
Amtsdruckschrift
3
Festschrift
3
Government document
3
Guidebook
3
Ratgeber
3
Conference proceedings
2
Reprint
2
Textbook
2
Statistics
1
Statistik
1
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English
5,218
German
123
Polish
1
Undetermined
1
Author
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Filieri, Raffaele
18
Dwivedi, Yogesh Kumar
16
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Hollebeek, Linda D.
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Ranfagni, Silvia
10
Sohail, M. Sadiq
10
Veloutsou, Cleopatra
10
Bigné Alcañiz, J. Enrique
9
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Ko, Eunju
9
Law, Chun Hung Roberts
9
Mattila, Anna S.
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Yoon, Hye Jin
9
Akram, Umair
8
Hajli, Nick
8
Han, Heesup
8
Harrigan, Paul
8
Luo, Xueming
8
Ozuem, Wilson
8
Rahman, Zillur
8
Rana, Nripendra P.
8
Schivinski, Bruno
8
Thaichon, Park
8
Valck, Kristine de
8
Wallace, Elaine
8
Workman, Jane E.
8
Belk, Russell W.
7
Carlson, Jamie
7
Conduit, Jodie
7
Dennis, Charles
7
Dolan, Rebecca
7
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Institution
All
Springer Fachmedien Wiesbaden
10
IGI Global
5
American Marketing Association
3
Technische Universität Dresden
3
Universität Mannheim
3
Center of Market Oriented Product and Production Management
2
National Bureau of Economic Research
2
Springer International Publishing
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fakultät für Wirtschaftswissenschaften, Technische Universität Ilmenau
1
Friedrich-Schiller-Universität Jena
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Trinity College Dublin / Department of Economics
1
Universität Bremen
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of business research : JBR
246
Journal of retailing and consumer services
216
International journal of internet marketing and advertising : IJIMA
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
The journal of product & brand management
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
63
International journal of consumer studies
60
Journal of marketing communications
52
Journal of internet commerce
51
Journal of promotion management : innovations in planning and applied research
51
Psychology & marketing
51
International journal of advertising : the review of marketing communications
49
International journal of electronic marketing and retailing : IJEMR
43
International journal of hospitality management
42
Journal of marketing management : MM
42
The journal of brand management : an international journal
42
Journal of electronic commerce research : JECR
41
Young consumers : insight and ideas for responsible marketers
39
Cogent business & management
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Electronic commerce research
35
International journal of technology marketing : IJTMkt
33
Journal of travel and tourism marketing
33
Journal of fashion marketing and management
32
Journal of management information systems : JMIS
32
Asia Pacific journal of marketing and logistics
30
Information systems research : ISR
30
Tourism management : research, policies, practice
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of marketing
29
Journal of strategic marketing
29
International journal of electronic commerce : IJEC
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Journal of hospitality marketing & management
27
Journal of international consumer marketing
27
Marketing intelligence & planning
27
International journal of business information systems : IJBIS
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
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Source
All
ECONIS (ZBW)
5,336
EconStor
3
RePEc
1
Showing
1
-
10
of
5,340
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reinscribing
gender
: social media, algorithms, bias
Schroeder, Jonathan E.
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 376-378
Persistent link: https://www.econbiz.de/10012515267
Saved in:
2
Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Houvinen, Annamari
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
Saved in:
3
The influence of user participation in social media-based brand comunities on brand loyalty : age and
gender
as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
4
Walk the talk: measuring green preferences with social media data
Rock, Bram de
;
Le Henaff, Florine
-
2023
Persistent link: https://www.econbiz.de/10014391531
Saved in:
5
Walk the talk : measuring green preferences with social media data
Rock, Bram de
;
Le Henaff, Florine
-
2023
a proxy of individuals' subjective well-being. We then investigate the existence of a
gender
gap in green preferences …
Persistent link: https://www.econbiz.de/10014419234
Saved in:
6
Why would I share? : the intention to use blogs for knowledge sharing according to
gender
, experience, and cultural differences
Shang, Yanyan
;
Harb, Yousra
- In:
International journal of knowledge management : IJKM ; …
17
(
2021
)
3
,
pp. 68-87
Persistent link: https://www.econbiz.de/10012606851
Saved in:
7
Using social influence processes and psychological factors to measure pervasive adoption of social networking sites : evidence from Pakistan
Jiang, Yushi
;
Naqvi, Muhammad Hasnain Abbas
;
Naqvi, …
- In:
Emerging markets finance & trade : a journal of the …
54
(
2018
)
13/14/15
,
pp. 3485-3499
Persistent link: https://www.econbiz.de/10012125861
Saved in:
8
Exploring the antecedents of brand loyalty and electronic word of mouth in social-media-based brand communities : do
gender
differences matter?
Rialti, Riccardo
;
Zollo, Lamberto
;
Pellegrini, …
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 147-160
Persistent link: https://www.econbiz.de/10011779432
Saved in:
9
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and
gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
10
The relationship between a celebrity's perceived credibility dimensions and purchasing intentions on social media : the moderating role of the customer's
gender
Althuwaini, Sulaiman
;
Abu-Alhaija, Ahmad Saifalddin
- In:
International journal of management practice : IJMP
14
(
2021
)
5
,
pp. 580-600
Persistent link: https://www.econbiz.de/10012613289
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