The authors indicate and describe two groups of elements which influence customer's perception of the Internet vendor's service: the first group is connected with marketing tools, traditionally used in retailer market, the second is connected with the other company's marketing actions. Both...

Author described role of trust in the development of eCommerce. Role of state, NGO's and shops in the process of trust building was described. Author elaborated a quantitative method, based on the multi-parameter comparative analysis, which allowed comparison level of trust building in different...