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Living on the edge : psychological drivers of athletes' intention to re-patronage extreme sporting events
Raggiotto, Francesco; Scarpi, Daniele - In: Sport management review 23 (2020) 2, pp. 229-241
Persistent link: https://www.econbiz.de/10012295141
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Clowns, fuzzy worms and blooming flowers : becoming a "creative child" through arts consumption
Hietala, Iida - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 13/14, pp. 1331-1365
Persistent link: https://www.econbiz.de/10014427188
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The queer manifesto : imagining new possibilities and futures for marketing and consumer research
Pirani, Daniela; Daskalopoulou, Athanasia - In: Marketing theory 22 (2022) 2, pp. 293-308
Persistent link: https://www.econbiz.de/10013257610
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There's no such thing as a gay bar : co-sexuality and the neoliberal branding of queer spaces
Branton, Scott E.; Compton, Cristin A. - In: Management communication quarterly : an international … 35 (2021) 1, pp. 69-95
Persistent link: https://www.econbiz.de/10012426325
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Exploring the brand's world-as-asemblage : the brand as a market shaping device
Onyas, Winfred Ikiring; Ryan, Annmarie - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
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Brand transformation : a performative approach to brand regeneration
Lucarelli, Andrea; Hallin, Anette - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
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Market-widening : shaping total market demand for French and American bicycles circa 1890
Burr, Thomas Cameron - In: Marketing theory 14 (2014) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10010255573
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Persona-fied brands : managing branded persons through persona
Dion, Delphine; Arnould, Eric J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
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Feminism's fourth wave : a research agenda for marketing and consumer research
Maclaran, Pauline - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1732-1738
Persistent link: https://www.econbiz.de/10011407860
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A happy experience of a dark place : consuming and performing the Jallianwala Bagh
Jamalian, Mandi; Kavaratzis, Mihalis; Saren, Michael - In: Tourism management : research, policies, practice 81 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012297644