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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...
Persistent link: https://www.econbiz.de/10014478777
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Strategic customer foresight : from research to strategic decision-making using the example of highly automated vehicles
Schweitzer, Nicola; Hofmann, Rupert; Meinheit, Andreas - In: Technological forecasting & social change : an … 144 (2019), pp. 49-65
Persistent link: https://www.econbiz.de/10012133875
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Marketers project their personal preferences onto consumers : overcoming the threat of egocentric decision making
Herzog, Walter; Hattula, Johannes D.; Dahl, Darren W. - In: Journal of marketing research 58 (2021) 3, pp. 456-475
Persistent link: https://www.econbiz.de/10012521444
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Customer Insights : Kundenbedürfnisse und Konsumentenverhalten verstehen
Rashedi, Jonas - 2024
Praxisbeispiel fake-shop24.de -- Grundlagen zu Customer Insights (Beitrag von Prof. Dr. Stefan Kolb) -- Modelle des … Inhalt Praxisbeispiel fake-shop24.de Grundlagen zu Customer Insights Modelle des Konsumentenverhaltens Kundensegmentierung …
Persistent link: https://www.econbiz.de/10014467007
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Exploring the brand's world-as-asemblage : the brand as a market shaping device
Onyas, Winfred Ikiring; Ryan, Annmarie - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
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Brand transformation : a performative approach to brand regeneration
Lucarelli, Andrea; Hallin, Anette - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
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Market-widening : shaping total market demand for French and American bicycles circa 1890
Burr, Thomas Cameron - In: Marketing theory 14 (2014) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10010255573
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Persona-fied brands : managing branded persons through persona
Dion, Delphine; Arnould, Eric J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
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Feminism's fourth wave : a research agenda for marketing and consumer research
Maclaran, Pauline - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1732-1738
Persistent link: https://www.econbiz.de/10011407860
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A happy experience of a dark place : consuming and performing the Jallianwala Bagh
Jamalian, Mandi; Kavaratzis, Mihalis; Saren, Michael - In: Tourism management : research, policies, practice 81 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012297644