Indebtedness is a concern in today’s society as people may need to sacrifice a significant portion of their income to tackle their debt. The current study aims at determining the effect of emotions, financial literacy, materialism, and risk perception on the propensity to indebtedness with the...

Purpose – Nowadays customers want to enjoy their shopping experience with convenience and maximum value for their money. The key objective of this paper is to examine the role of in-store logistics in crafting store image and perceived value to customers, thus creating satisfied and loyal...

Today’s customers are ethically conscious and prefer those products that are ethically produced without using child labor and harm to animals and nature. This study shows various factors that affect ethical consumption and happiness. We proposed a model explaining the effect of ethical...

Retail shopping practices have always been under the highlight for marketing researchers. Therefore, the focus of this study was not only to identify the impact of consumer behaviors in conventional shopping but also to find their role in influencing ethical consumption. We propose a theoretical...

The paper investigated the impact of culture on e-commerce purchase intention while keeping Perceived Security Risk as a moderating variable in E-Commerce Activities. We proposed a theoretical framework whereby perceived security risk was considered to be a moderating variable and the e-commerce...

This article offers an insight into category management (CM) practices and their relative impact on customer satisfaction within Karachi retail stores. Six variables of category management i.e. product assortment, product pricing, product presentation, product promotion, product availability,...

Consumer's ethical predisposition is a complex and highly subjective phenomenon. Individual differences may determine why one consumer recognizes an issue as a moral issue, whereas another does not. Some have argued that although many acts unethically because they intend to, others simply do not...

Companies often engage in product and service customization as part of a differentiation strategy, as it represents a source of competitive advantage. However, its effect on customer relationships as well as contingencies for its effective application is not well understood. In Particular, how...