Objective: The main objective of this article is to identify social media (SM) usage in communication between … researched countries influence the range of using them in marketing communication? Three research techniques were used in the … for marketing communication in foreign markets. The results showed the way of using social media by consumers and that is …

products and thus facilitate word-of-mouth communication. This paper examines relationships between consumer posting behavior …

gratification (U&G) theory to explain why people are actively involved in media usage and interact highly with the communication …

costly-effective tool, it overcomes traditional media channels, improves word-of-mouth communication and transforms business … top communication priority, which is both challenging and risky, but inevitable part of integrated marketing communication …