When deciding to buy a product, consumers balance consumption utility against financial and psychological costs (pain-of-paying). It has been suggested that credit cards buffer against the pain-of-paying and thereby facilitate spending (the credit card “lift”). We show, first, that credit...

Research examining the process of individual decision making over time is briefly reviewed. We focus on two major areas of work in choice dynamics: research that has examined how current choices are influenced by the history of previous choices, and newer work examining how choices may be made...