70% of India’s population lives in 627000 villages in rural areas. As per the National Council for Applied Economic Research (NCAER) study, there are as many ‘middle income and above’ households in the rural areas as there are in the urban areas. At the highest income level, there are 2.3...

Fraud risk in insurance is a complex matter, which affects both the parties — insurers as well as policyholders. Both qualitative and quantitative research was used to understand how public attitudes about fraud are formed and what factors influence them. Among the areas explored in the survey...