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Firms in durable good product markets face incentives to intertemporally price discriminate, by setting high initial prices to sell to consumers with the highest willingness to pay, and cutting prices thereafter to appeal to those with lower willingness to pay. A critical determinant of the...
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In recent years, the concern for durable electrical and electronic products as well as the recovery and recycling of electrical and electronic waste has increased, simultaneously with new initiatives aimed not only at protecting the environment, but ensuring consumer's health, while...
Persistent link: https://www.econbiz.de/10014464185
We develop a model to understand and predict customers’ observed multichannel behavior in a customer support setting. Using individual-level data from a US-based health insurance firm, we model a customer's query frequency and choice of using the telephone or web channel for resolving queries...
Persistent link: https://www.econbiz.de/10014166890
The aim of this study is to evaluate the service quality performance of Taiwanese foreign restaurants. After a review of the literature on service quality and discussions with managers of Taiwanese foreign restaurants, we decided to use the DINERSERV questionnaire. The methodology, an...
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We propose an approach to modeling and estimating discrete choice demand that allows for a large number of zero sale observations, rich unobserved heterogeneity, and endogenous prices. We do so by modeling small market sizes through Poisson arrivals. Each of these arriving consumers then solves...
Persistent link: https://www.econbiz.de/10013312178
Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, to date applications of ICLV models in marketing are still rare. The...
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theory. We further analyze the relevance of promotions, for which OOS is most pronounced, as essential driver of differences …
Persistent link: https://www.econbiz.de/10008989876